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Check back often for updates!

Don't miss out on all the excitement and events during Florida Week
February 12th - 18th, 2023

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Join us February 13-15, 2023 at the beautiful Sheraton Tampa Brandon Hotel, located at 10221 Princess Palm Ave. Tampa, FL, for the 2023 NICA Business Expo and Fare Foods Food Show. This year’s theme is “All In!” With our record numbers seen this season, especially in comparison to Post-Pandemic events, this Industry is coming back strong! The NICA Business Expo will be held Monday through Wednesday, providing Workshops and Discussion Groups which cover the issues and the daily challenges our Industry is faced with today.

The Fare Foods Food Show will run Monday and Tuesday and will feature exhibitors showcasing the latest food trends and technology that will define and kickstart the 2023 Fair Season.


Stay tuned for important registration announcements and programming information coming soon!

Reserve Your Room Today at the Sheraton Tampa Brandon Hotel


King/Double Bed Room

$147/night (plus tax)

Remember, make your hotel reservations early!

Limited rooms are available and they will sell out quickly! 

If you have questions, contact Audrey Poole at

(618) 542-2155 or

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Reservations must be made no later than Jan. 10, 2023 to receive these special reduced rates.

Room rates revert to full price after JANUARY 10, 2022.

Credit card required to reserve room.